5 Text Advertising Networks for Small Business Marketing
Small to medium sized business can use today’s internet to run display media like the traditional big brands without breaking the pocketbook. Here are 5 places where you can run text (or in some cases traditional banner) ads to targeted audiences about your product or service.
Google Placement Network
Placement targeting is an AdWords [...]
5 Tips for Integrating PPC and SEO
PPC (Pay Per Click) advertising and SEO (Search Engine Optimization) are both effective strategies for promoting a web site, and either method is used by some companies as their sole marketing tool. However, the best results may be obtained when businesses combine PPC and SEO, while integrating the benefits of both strategies. Here are some [...]
How Yahoo’s New Minimum Bid Affects You
The popular search engine Yahoo has new policies regarding the minimum bid on their pay-per-click listings. In the past, Yahoo’s minimum bid was uniformly ten cents, but it now varies depending upon the keyword and other factors. There are some steps advertisers can take to potentially qualify for lower minimum bids on their keywords of [...]
What is Geo-Targeting?
Geo-targeting is the practice of providing different content and/or advertising to web site users based upon their geographic locations. This lets visitors to a web page see information and ads which are more likely to be of interest to them. There are multiple methods for carrying out geo-targeting, and different ways it can be utilized.
Geo-targeted [...]
