Last month Google announced the release of a beta version of industry benchmarking. This recent feature allows Google Analytics users to measure their site’s performance against others in their market as well as seeing how one particular niche compares to others in a specific industry. You have to opt in to the service and once [...]
A lot of people classify Twitter as microblogging because this social networking service allows users to send updates called tweets to the Twitter web site. These tweets can be up to 140 characters long and you can send them using your cell phone, instant messenger or third-party applications like Facebook. While it may just sound [...]
Microsoft recently made changes to their Live Search crawler. These changes are meant to help reduce the amount of bandwidth resources used when a site is crawled. The upgraded version 1.1 has two main features – the ability to support http compression and conditional get. According to a blog posted on the Live Search Webmaster [...]
Search giant Google stands to gain another profitable avenue of ad income through a new creation they are dubbing “knol.” Knol is basically a version of Wikipedia – a community-created online encyclopedia. Udi Manber, vice president of engineering, announced on Google’s website that certain people were being invited to test the service for free as [...]
Hittail.com is a service that shows you all the keywords people use to find your website in real time. The service provides a list of your top 10 performing keywords as well as offering the less popular, or Long Tail, keywords that could be used to find your site. The company’s theory is that by [...]
You may spend a lot of time thinking about optimizing your web site. But, are you also paying attention to your web site analytics? For instance do you know how many unique visitors your site had last week? Or how they found your site? Or what pages they visited before they left? While SEO is [...]
Many people are familiar with the idea of PPC, or pay-per-click, advertising. However, there is another option for online advertising that you may not be aware of, pay-per-call ads. Pay-per-call ads work very well for local, service-based companies. If you have a website that doesn’t have online sales, or even a business that doesn’t have [...]
Mark Zuckerberg, CEO of Facebook, recently announced the arrival Facebook Ads, which is a new practice of having a user-initiated product endorsement coupled with a marketing message. Zuckerberg said this system ushers in a new “pull marketing” age that allows consumers to endorse the brands they enjoy. He also believes Facebook Ads signals the end [...]
