Strategy Lab
How Yahoo’s New Minimum Bid Affects You
The popular search engine Yahoo has new policies regarding the minimum bid on their pay-per-click listings. In the past, Yahoo’s minimum bid was uniformly ten cents, but it now varies depending upon the keyword and other factors. There are some steps advertisers can take to potentially qualify for lower minimum bids on their keywords of [...]
What is Geo-Targeting?
Geo-targeting is the practice of providing different content and/or advertising to web site users based upon their geographic locations. This lets visitors to a web page see information and ads which are more likely to be of interest to them. There are multiple methods for carrying out geo-targeting, and different ways it can be utilized.
Geo-targeted [...]
Google Rankings For Sub Domains
Matt Cutts announced at Pubcon that Google will begin treating sub domains similar to how they treat folders. The most dramatic effect is that many website that used sub domains as a way to dominate top search listings will have to revise their strategy as now only 2 listings will show up in Google for [...]
Is Google Mini Link Worth $1,995?
When You buy A Google Mini, your company receives a free link on Google.com page that has a PR7 rating. Here is the page -> http://www.google.com/enterprise/mini/success_stories.html
1.Paying this much money for a link may or not be a good idea. Google has been penalizing sites that actively buy and sell links for the purpose of manipulating [...]
Maximizing Your Blog’s Potential
Creating a blog has become so easy that most people have no trouble doing so. It’s easy to throw together something using wordpress or a similar tool and just start posting. However, blogs have a purpose, or at least they should. A blog is another way for smart businesspersons to market themselves and to build [...]
