The search engine optimization techniques and methodologies used by most search engine marketing companies can be separated into two, possibly three, categories — White, Black and the in-between Gray. The techniques used by all three methods are designed to accomplish the same goal, which is to improve the search engine rankings of client web sites [...]
The best SEO software tools on the Internet are not contained at any one site. Instead there are several really good sites that all contain useful tools to help you in your quest for maximum search engine optimization. There are several different types of SEO tools such as tool bars that calculate page rankings, tools [...]
There is currently a big discussion about how important the content of a website is to the overall search engine optimization strategy. Most white hat SEOs will tell you that content is one of the most important tools you can have as part of a good strategy. Content comes in all different forms so let’s [...]
Hiring a company to do SEO is always a good idea when you want to maximize the exposure of your website. However, like other businesses, there are good ones and bad ones. Hiring a bad one can have a devastating effect on the reputation of your website if they employ black hat SEO tactics to [...]
If you’re thinking about hiring a company to do search engine optimization for your website then probably the sooner the better. What I mean by that is that if you’re building a new website then it’s better to think about SEO from the very beginning. If you design your site with SEO in mind from [...]
Everybody knows that links are an important aspect of how search engine crawlers index your website. They’re at least as, if not more important, than the actual text on your pages. They can be followed by spiders in order to index other pages of your website and you can add your keywords to them so [...]
Although HTML 5 is far from being adopted as the new standard and can only be utilized by a few browsers, it contains several advancements that look promising for search engine optimization. At first glance HTML 5 looks more complicated and more resembles a programming language than a document presentation markup language. However, most of [...]
AJAX (Asynchronous Javascript and XML) is a technology used in almost 80% of modern websites. It’s comprised of a couple of different older technologies. Javascript is used to make asynchronous calls from a web page sitting on your browser back to the web server that it was served from. Asynchronous means that the call is [...]
