Local Search generally means a search to find some type of business, such as a Mexican restaurant or doctor’s office, within a specific neighborhood. It uses a specialized Internet search engine to allow searches to submit geographically constricted searches. So, a typical local search includes not only the “what” a user is searching for, but [...]
The news search system offered by Google is now available to users of the Apple iPhone mobile telephone. This provides a convenient way to check the latest world news when a computer is not available. According to a May 1st entry on the Google News blog, a “full-fledged version” is now accessible on the iPhone [...]
Disclaimer – I don’t have a position in the stock. Google delivered a good earnings report after the bell last night and even with the Dow down over 200 points this morning, the stock (GOOG) opened up over $20 this morning. Yesterday, the speculation was that the internet search giant results would be decent to [...]
Small to medium sized business can use today’s internet to run display media like the traditional big brands without breaking the pocketbook. Here are 5 places where you can run text (or in some cases traditional banner) ads to targeted audiences about your product or service. Google Placement Network Placement targeting is an AdWords feature [...]
A landing page is a page on your web site that visitors are directed to for a specific reason once they click a link. Usually you want this page focused on an individual product or service in order to get the visitor to take a particular action quickly. Before creating the landing page you should [...]
With Google’s semi-recent introduction of Ad Scheduling (day parting), advertisers can now easily limit distribution of their ads to specific times of the day. Limiting your impressions to peak activity times can help improve your click through rate and ultimately conversion rate. In many cases, this can be as easy as limiting your distribution to [...]
SEO (Search Engine Optimization), and the search engine policies which affect it, have gone through a number of changes in the past several years. Keyword META tags became less important, Google changed its policy on paid and reciprocal links, and the number of major search engines reduced to about four, while various practices like “Google [...]
PPC (Pay Per Click) advertising and SEO (Search Engine Optimization) are both effective strategies for promoting a web site, and either method is used by some companies as their sole marketing tool. However, the best results may be obtained when businesses combine PPC and SEO, while integrating the benefits of both strategies. Here are some [...]
