Research Engine
5 Tips for Integrating PPC and SEO
PPC (Pay Per Click) advertising and SEO (Search Engine Optimization) are both effective strategies for promoting a web site, and either method is used by some companies as their sole marketing tool. However, the best results may be obtained when businesses combine PPC and SEO, while integrating the benefits of both strategies. Here are some [...]
Coupon Site Advantages & Disadvantages
There is quite a bit of thought around how effective coupon sites can be for a business. The main thing to keep in mind is that it really depends on what you’re selling. Some product categories are very coupon driven because of price sensitive customers that like to switch between brands simply due to promotions [...]
Are the Yellow Pages Dead?
While there are many people who are quite willing to announce the death of the Yellow Pages, it hasn’t quite happened yet. Although, the monopoly print yellow pages had over local businesses has been broken by the advent and increasing use of tools like Local Search.
One of the biggest reasons the yellow pages are still [...]
Yahoo Acquires Maven Networks
Yahoo recently announced its purchase of Maven Networks in a $160 million deal. Maven Networks is an online video platform provider and so this purchase will give Yahoo a new way to expand its reach into the consumer video as well as advertising markets. It’s estimated that online video advertising in the U.S. will grow [...]
Real Estate Searches Have Doubled
The number of internet users who go online to look for information about a place to live has grown steadily over the past six years. Now, nearly two in five adult internet users in the U.S. (39%) have done this, up from 34% in 2004 and 27% in 2000.
This means that overall, more than a [...]
