Research Engine
Creating An Effective Landing Page for PPC
A landing page is a page on your web site that visitors are directed to for a specific reason once they click a link. Usually you want this page focused on an individual product or service in order to get the visitor to take a particular action quickly.
Before creating the landing page you should ask [...]
Google Paid Search Ad Scheduling
With Google’s semi-recent introduction of Ad Scheduling (day parting), advertisers can now easily limit distribution of their ads to specific times of the day. Limiting your impressions to peak activity times can help improve your click through rate and ultimately conversion rate. In many cases, this can be as easy as limiting your distribution to [...]
Future Prediction for SEO
SEO (Search Engine Optimization), and the search engine policies which affect it, have gone through a number of changes in the past several years. Keyword META tags became less important, Google changed its policy on paid and reciprocal links, and the number of major search engines reduced to about four, while various practices like “Google [...]
5 Tips for Integrating PPC and SEO
PPC (Pay Per Click) advertising and SEO (Search Engine Optimization) are both effective strategies for promoting a web site, and either method is used by some companies as their sole marketing tool. However, the best results may be obtained when businesses combine PPC and SEO, while integrating the benefits of both strategies. Here are some [...]
Coupon Site Advantages & Disadvantages
There is quite a bit of thought around how effective coupon sites can be for a business. The main thing to keep in mind is that it really depends on what you’re selling. Some product categories are very coupon driven because of price sensitive customers that like to switch between brands simply due to promotions [...]
