Search Engine Strategy for Social Media Sites
Social networking sites require a different mindset and strategy than traditional link building and conventional search engine optimization. Just blasting out a bunch of links or tweeting generic messages with keywords in them will more than likely get you blocked or hidden instead of generating traffic to your website. Let’s talk strategy for marketing content on social media sites.
Now that Google is returning search results from Twitter, this social networking site has become new fertile ground for Internet marketers. Tweets that include keywords and share links are very good ways to drive traffic to a site. Be careful to try not to make your tweets sound like spam, though. Nobody likes junk mail and especially not when they’re notified of it every few minutes.
Try to use your social media posts to build influence and foster credibility. This will help to nurture longer term link building if people begin to trust your advice. Long tail link building is also a good strategy. Instead of linking to the main landing page of a web site, share links to the internal content pages of the site to peak the user’s interest and possibly influence them to explore the rest of the site.
Placing links inside your profile pages is also a good search engine strategy since they can also be returned in search results. This is a way to post permanent links essentially for free since the work to post them only has to be done once. Social media sites are the newest, hottest thing and they’re here to stay so it will pay out in the long run to develop strategies to maximize their marketing potential.
