Win Top Google Rankings With Someone Else’s Domain
Being in the SEO (search engine optimization) business, I spend a lot of time looking at the top rankings on Google for lots and lots of keywords. And yes, I would be one of the few people that click to the 2nd, 3rd, even 4th page of Google results to see what shows up for keyword. Did you know that you lots of SEOs and internet marketers win Top Rankings using someone else’s domain name?
First, the owner of the domain name has to allow you to post content on their website as I am not advocating anything malicious with this strategy.
Second, there are going to be lots of other people on these domains that can do the same thing. So, you have to be just a little bit smarter than the ‘rest of the pack’.
Third, you have to develop content for this 3rd party sites with the same level of quality as you would your own site AND you have to promote the content as if was on your own website.
Without further discussion, here is a list of sites that I continually see rank in Google in at least the Top 30 rankings and often make an entry for a less competitive keyword in the Top 10:
1. Profile Listings – There are lots of places that you can create a profile for yourself or a subject based keyword. here are a few of the more popular ones.
2. Social Sites – There are a number of sites where you can post information about an article, an interesting site, or other information for people.
- http://www.digg.com
- http://www.mixx.com
- http://www.craigslist.com
- http://www.stumbleupon.com
- http://www.reddit.com
3. Article Sites – While there were a number of article sites that I see on an occasional basis, these 3 seem to show up the most for the more broad, competitive searches. (You can use any decent article site for this strategy.)
4. Networking Sites – These are more useful for personal reputation management, but I have seen Yahoo Groups and Meetup both in the Top 10 of Google Rankings.
5. Both business categories and business names can make it into the Top 10 with a listing on the following local search directories.
- http://www.citysearch.com
- http://www.yellowpages.com
- http://local.yahoo.com
- http://www.dexknows.com
- http://www.superpages.com
- http://www.yelp.com
- http://www.switchboard.com
Once you have built your profile, listing, or content on someone else’s domain, you are going to have to promote it. Here are few ideas:
- Use one of your social networking or social bookmarking sites to promote it through a link.
- Build a page on your website with links to your social profiles, or places your company has published content.
- Tell other people about it inside of the network and see if they will link to it (either in the network or site, perhaps they will add a link somewhere else).
One last note, every situation, company, individual, and industry presents new opportunities for this strategy (i.e. http://www.activerain.com for Real Estate Professionals), so be sure to look beyond the first page on Google to find opportunities to win a Top Google Ranking with Someone Else’s Domain. It’s a lot easier than you might think!
