FLASH SEO – Deep Links & Page Titles With SWF Address

Posted on | February 7, 2009 | 4 Comments

SWF Address is a code library that provides deep linking in FLASH and AJAX allowing creation of unique virtual URLs that can point to a particular website section or application state.

Here are some examples from the showcase on the product website:

This is good for deep linking and mistakenly thought to be good for SEO.  However, Google (and other search engine robots) won’t spider this content as it views the # reference as indicating an anchor tag.  This means that it references considers the previous two Nike Skateboarding Pages to be the same page.

However, there is a work-around using Mod-Rewrite (or similar redirection strategy) and here is an example:

Basically, Google is indexing http://www.gensler.com/projects and non-flash reading browsers (turn off javascript to simulate) and spiders will get the actual content on http://www.gensler.com/projects while FLASH readers will get http://www.gensler.com/#projects

Here is one more example site:

For more information on this technique, please visit:
http://www.squidder.com/2008/05/01/swfaddress-plus-mod_rewrite-seo-bliss/

Also, the www.Gensler.com site is making sure that Google can easily find these indexable urls with a Google sitemap – http://www.gensler.com/sitemap.xml  and plenty of off-site links (http://tinyurl.com/dewrxu).  I would also encourage a .html based site map for the site.

These particular sites still have an issue in that they are using the same page title for all of the indexed pages.  It seems that most websites that have customized the application or used more advanced features of the class.  Here is an example from Blitz Agency http://labs.blitzagency.com/?p=51

SWFAddress 2.0 reportedly address some of these issues (http://www.asual.com/blog/swfaddress/2007/11/15/swfaddress-2-pt3-ajax-and-seo.html) and even released a sample site.

With all of this considered, one of the best implementations of this concept I found is for Del Padre Interactive Media Agency and here are the 191 indexed pages in Google with unique page titles  http://tinyurl.com/by5uar

Category: Research Engine

Comments

4 Responses to “FLASH SEO – Deep Links & Page Titles With SWF Address”

  1. Arnold14
    October 13th, 2009 @ 3:43 am

    The Advertorial project will help immensely with that, imo. ,

  2. Daddy92
    October 22nd, 2009 @ 4:54 am

    It isolates, preserves and presents a moment taken from a continuum. ,

  3. Wolf18
    October 23rd, 2009 @ 4:10 am

    ? It would apply only if manufacturers internalize all of the benefits to consumers from increased competition. ,

  4. Andrei
    January 10th, 2010 @ 4:35 pm

    Hey guys.
    I’m investigating the issue of ajax and seo.
    SWFAddress looks like a really nice thing for bookmarking and back/forward buttons for ajax sites etc.

    However. As I understand: bots are unable to parse javascript period.

    So – in my understanding: bots will only index your home page and no mod/rewrite will ever help.

    Could someone confirm this?

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