Black Hat SEO Ideas

Posted on | December 1, 2008 | No Comments

To keep abreast of internet marketing techniques, there are several ‘out of the box’ methods that I use for research. One of which is monitoring Black Hat SEO discussions. According to Wikipedia, Black Hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception.

I regularly visit several black hat sites, here are a few of the more notable ones:

• http://syndk8.net/ – Author of AutoPligg (http://toolshed.syndk8.net/).  Here is a recent Sphinn article on it. http://sphinn.com/story/61851
• http://seoblackhat.com/ Quadzilla charges $100 / month.  I have subscribed a few times for short periods of time, usually 1 month.
• http://www.bluehatseo.com/ – 2nd post is about a new Wordpress tool that will generate trackbacks from simliar blog posts.

When reviewing these sites, there were several interesting discussions and pieces of software being discussed like:

• http://www.slightlyshadyseo.com/index.php/link-spamming-101-the-new-xrumer-update/ Xrumer is a forum spamer tool that has been around for a while.  Lots of reviews on Google.
• http://www.rentacoder.com/RentACoder/misc/BidRequests/ShowBidRequest.asp?lngBidRequestId=1053013 A  bid request for the automation of social profiles, I am surprised it is hard to find software or scripts that do this.

It is important to know that Search Engines, Webmasters, Business Owners, and SEO’s are in a constant battle for attention and traffic to their website.  Staying abreast of all developments is important and monitoring black hat seo sites is one that I do this.

For the record, my SEO techniques are primarily white hat and you can read more about this at my White Hat SEO blog.  However, I find that you can gain valuable insight through Black Hat SEO monitoring including:

1. SEO Black Hat is currently focused on link building automation.
2. Black Hat SEO has another distinction when compared to White Hat SEO.  It is often used to promote your own domains, where White Hat SEO tends to focus on working on other people’s domains.
3. Don’t waste time doing SEO link building techniques by hand that are currently being automated by SEO Black Hat.  It is probably a waste of time as Google will eventually solve or devalue this link building tactic.  If not, don’t spend hours of your time in a task that can be done by a script in minutes.
4. Black Hat SEO does work, even if only for a short period of time.  If something appears to be working, is there a way to benefit for White Hat SEO?
5. Black Hat SEO focuses on results, not rankings.   Results might be Adsense, affiliate commissions, or actual sales, but there is little correlation between success and rankings.  Since White Hat SEO tends to be client based, there is a tendency to focus on other variables like inbound link counts, PageRank, traffic growth, top rankings and these items then translate to results.  These additional metrics are required to help explain the process since SEO takes time, at least for White Hat SEO.

I am very interested in Black Hat SEO and I wanted to share my thoughts on the topic and how I work to apply any Black Hat SEO knowledge to my White Hat SEO business.

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