Creating An Effective Landing Page for PPC
A landing page is a page on your web site that visitors are directed to for a specific reason once they click a link. Usually you want this page focused on an individual product or service in order to get the visitor to take a particular action quickly.
Before creating the landing page you should ask yourself questions such as:
• What are you offering?
• Who are you offering it to?
• What is attractive about your offer for them?
• What steps do they need to take to participate in your offer?
Once you’ve figured out the answers to these question design the page, make it as clear and simple as possible without over-selling it. Write short statements for your copy that provide real value to the reader and include a way a visitor can contact you if they have further questions.
Elements you should have on your page include:
• A definite call to action that is repeated throughout the copy
• Ask and answer questions that address some problem you are selling the solution to
• Testimonials
• White space, headings and complimentary colors that make specific points stand out
• A bonus at the end
Beyond that, make sure your page has a fast load time and nothing is lost below the fold for the smallest average screen size. Following these steps can increase the effectiveness of your advertising campaigns and ultimately make your business more money. However, don’t forget to test these landing pages continuously. After all, there is always room for improvement.
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