Chuck Aikens

A landing page is a page on your web site that visitors are directed to for a specific reason once they click a link. Usually you want this page focused on an individual product or service in order to get the visitor to take a particular action quickly. Before creating the landing page you should [...]

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With Google’s semi-recent introduction of Ad Scheduling (day parting), advertisers can now easily limit distribution of their ads to specific times of the day. Limiting your impressions to peak activity times can help improve your click through rate and ultimately conversion rate. In many cases, this can be as easy as limiting your distribution to [...]

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