There is quite a bit of thought around how effective coupon sites can be for a business. The main thing to keep in mind is that it really depends on what you’re selling. Some product categories are very coupon driven because of price sensitive customers that like to switch between brands simply due to promotions [...]
After the failure of software manufacturer Microsoft to directly acquire popular search engine and portal Yahoo, a billionaire investor has initiated a hostile proxy fight aimed at replacing the Yahoo board of directors. Yahoo responded by delaying its yearly board meeting and releasing a lengthy letter criticizing the investor’s move to compel a merger between [...]
Determining the value of a website is not always an easy task. There are so many variables that go into the equation that it can get a little confusing at time. A general rule of thumb is that a website is worth anywhere between 18 – 24 times a company’s monthly revenue minus your expense [...]
The popular search engine Yahoo has new policies regarding the minimum bid on their pay-per-click listings. In the past, Yahoo’s minimum bid was uniformly ten cents, but it now varies depending upon the keyword and other factors. There are some steps advertisers can take to potentially qualify for lower minimum bids on their keywords of [...]
A new search engine dedicated solely to finding information within forums and communities, Twing.com recently launched new features that are said to help brand managers gain insight into company and product discussions. General Manager Kevin Shea had this to say, “Our Saved Search and Buzz Graph products were created for our users. And they also [...]
