Site Benchmarking with Google Analytics

Last month Google announced the release of a beta version of industry benchmarking. This recent feature allows Google Analytics users to measure their site’s performance against others in their market as well as seeing how one particular niche compares to others in a specific industry.
You have to opt in to the service and once you [...]

Networking with Twitter

A lot of people classify Twitter as microblogging because this social networking service allows users to send updates called tweets to the Twitter web site. These tweets can be up to 140 characters long and you can send them using your cell phone, instant messenger or third-party applications like Facebook. While it may just sound [...]

Are the Yellow Pages Dead?

While there are many people who are quite willing to announce the death of the Yellow Pages, it hasn’t quite happened yet. Although, the monopoly print yellow pages had over local businesses has been broken by the advent and increasing use of tools like Local Search.
One of the biggest reasons the yellow pages are still [...]