Yahoo recently announced its purchase of Maven Networks in a $160 million deal. Maven Networks is an online video platform provider and so this purchase will give Yahoo a new way to expand its reach into the consumer video as well as advertising markets. It’s estimated that online video advertising in the U.S. will grow [...]
Microsoft recently made changes to their Live Search crawler. These changes are meant to help reduce the amount of bandwidth resources used when a site is crawled. The upgraded version 1.1 has two main features – the ability to support http compression and conditional get. According to a blog posted on the Live Search Webmaster [...]
Geo-targeting is the practice of providing different content and/or advertising to web site users based upon their geographic locations. This lets visitors to a web page see information and ads which are more likely to be of interest to them. There are multiple methods for carrying out geo-targeting, and different ways it can be utilized. [...]
