Maximizing Your Blog’s Potential

Posted on | November 24, 2007 | Comments Off

Creating a blog has become so easy that most people have no trouble doing so. It’s easy to throw together something using wordpress or a similar tool and just start posting. However, blogs have a purpose, or at least they should. A blog is another way for smart businesspersons to market themselves and to build credibility and trust in their market. And it’s easy to update frequently, which makes it appealing to search engines. The question is how can you maximize the potential of a blog.

Start at the beginning with your blog’s name. Use keywords that are relevant and valuable in your market. If you already have a blog look at how much traffic you get each day. If the numbers aren’t high you may want to consider switching to a new name if possible. However, if you already have a decent amount of traffic there are other steps you can take to maximize your blog’s potential.

One of those steps is to use your strongest keywords and key phrases often in your writings. But, be careful not to oversaturate your site with these keywords. Use the keyword appearances often enough for the search engines to realize what your area of expertise is, but don’t make them think you are a spammy site for your particular keywords. Another thing that helps here is to pick one subject and just stick to it. Then your posts will consistently be about that topic and search engines will see you as an authority on it.

Also, you should submit your blog to the major search engines and blog indexes. Don’t forget to allow social bookmarking such as Digg, De.li.ci.ous, etc. These sites allow people to share your blogs. And remember the more consistently and often that you post the more likely people will be to keep reading your blog.

Finally, get your blog link out there. Participate in forums with links to your blog or try to link to websites and other blogs that are related. The more places a link to your blog is available, the more people will see it and that will lead to more traffic overall.

Category: Strategy Lab

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