How important is PageRank?

Posted on | November 20, 2007 | Comments Off

With all the ups and downs of websites’ PageRank many people are wondering how important PageRank really is. First of all, you have to understand that PageRank does not equal search engine rankings. PageRank is actually often at least a month out of date. Besides that it has little relation to the actual rank your site will show up for in an organic search. Showing up in the top numbers for search engine ranking is much more important than having a high PageRank.

Beyond that it also doesn’t matter how high your site’s PageRank is if you aren’t getting unique visits and longer visitor times on your site. If you have a PageRank of 6, but no one is coming to your site, or even worse people are coming and then leaving immediately, it does you no good. Web sites need to convert visitors, that is get a visitor to take some desired action whether it’s making a purchase or signing up for a newsletter.

Finally, depending solely on Google for traffic and your idea of your site’s status can drive you crazy, not to mention its pretty risky business. Try to focus on keeping your content new and your site relevant for your niche. Also, focus on having RSS subscribers or good word of mouth marketing or marketing campaigns to avoid a dependency on Google to bring visitors (and money) to your site.

While it is nice to see that Google’s PageRank thinks highly of your site, the reality of the situation is that you want to rank high in search engine results and you want to have a lot of visitors to your site that end up as conversions to truly have a successful web site.

Category: Strategy Lab

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