Search Engine and Internet Shopping Facts
709 million to 945 million: The estimated number of unique individuals who will use the Internet in 2004, all countries combined.
183 million: The estimated number of American residents who will use the Internet in 2004.
34.3 million: The estimated number of United Kingdom residents who will use the Internet in 2004.
16.8 million: The estimated number of Canadian residents who will use the Internet in 2004.
Search engine optimization services ranked #1 promotional strategy used by e-commerce web sites.
-ActivMedia Research, September 1999
“97% of Fortune 100 companies has some type of site architecture problem that might give them problems being found by search engines.â€
-iProspect
85% of qualified internet traffic is generated through search engines. 75% of searchers never look further than page 1.
-Georgia Institute of Technology
Users looking for products are far more likely to type the product name into a search engine’s search box (28%) than browse shopping “channels” (5%) or click on ads (4%).
-Jupiter Media Metrix & NPD, March 2001
Web users report searching the Internet (57%) and looking for product information (46%) more often in an average day than any other activity except email.
-Statistical Research Inc. February 2000
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