Effective Banner Ads
Banner Ads have been part of the Internet for a long while, since 1994 when AT&T placed the first one on wwww.hotwired.com. The main purpose of a banner ad is to create an impulse decision by a web surfer. With an average click-through rate of about .5% many people wonder how to make them more effective.
Banner ads of today are much more dynamic. They invite interactivity with different forms of animation, engaging viewers and extending the impact of the ad’s impression. Still, there are a few features the more effective banner ads share. Most important may be the visual appeal of the ad, as it has to be eye-catching. Bright, primary colors are thought to be more eye-catching, with blue, green or yellow being the most popular. Beyond that basic principle here are a few tips.
• Try to post your ad on pages that are related to what you’re selling.
• Instead of selling your whole site pick one product and have your ad link directly to the relevant part of your site.
• Use animation.
• Keep the ad small to avoid long page loading times.
• Make your message short and to the point and include a call to action. If it’s possible use a question or a teaser as they have been shown to create high click-throughs in studies.
• Create a series of banner ads if you have the resources. This allows your brand to be seen without the message becoming boring.
Banner ads are sold in 3 ways – cost per 1,00 impressions, pay per click or pay per action. While many people argue if they are effective or not the fact is banner ads are like most forms of advertising. If you create something that is notable and pay attention to your budget, they will be effective for you. You just have to find out what attracts your target market.
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