October, 2007
Traditional Marketing Versus Online marketing
“Marketing” is basically anything you do that promotes your business. This includes things like researching your target audience, buying advertising or offering free samples. Traditional marketing is generally delivered either in person or in print. Online marketing, however, is a little different. It uses networks, interactive media and word of mouth to promote your business.
The [...]
Developing a Web Strategy
Many people think of two main goals in their web strategy – traffic generation and then the conversion of that traffic. You should think about these two aspects, but there is more to strategy than that. First you should create a list of specific objectives that are prioritized. Think about your organizations budget, needs and [...]
MSN Search Update
MSN has announced the launch of a major update to Live Search. They are upgrading the relevancy and coverage as well as making it faster and easier to use according to a blog statement. They are calling this the biggest update since 2005 for MSN Search.
MSN has reportedly quadrupled the size of their index which [...]
Improving Your Site’s Conversion Rate
This is part 2 of 2 in a conversion series. The first article can be found here.
Getting tons of traffic to your site is great, if you can get those visitors to convert. That is to have them take a certain action – making a purchase or signing up for a newsletter for example. There [...]
How to Measure Your Site’s Conversion Rate
Part 1 of 2, this article talks about how to measure your conversion rate. Next we will talk about how to improve your site’s conversion rate.
Every web site needs a clear-cut purpose whether it be selling a product or service, lead generation, informative/customer support or advertising purposes. The ultimate goal of each of these sites [...]
