This is part 2 of 2 in a conversion series. The first article can be found here. Getting tons of traffic to your site is great, if you can get those visitors to convert. That is to have them take a certain action – making a purchase or signing up for a newsletter for example. [...]
Part 1 of 2, this article talks about how to measure your conversion rate. Next we will talk about how to improve your site’s conversion rate. Every web site needs a clear-cut purpose whether it be selling a product or service, lead generation, informative/customer support or advertising purposes. The ultimate goal of each of these [...]
PE goes hand in hand with graceful degradation, but the strategy is reversed. Instead of allow a page to “degrade” PE starts with basic content, which is suitable for the lowest common denominator of browser software functionality. Then, a designer can add functionality or enhance the presentation and behavior of the page. These enhancements are [...]
I participated on a panel discussion for SEO Best Practices at SMX Local Mobile earlier this week and had a lot of fun doing it. It was my first time participating on the panel and it was a lot of fun. The other presenters included Vanessa Fox, Matt Van Wagner, and Gib Olander. The presentations [...]
The SMX Local / Mobile conference kicks off in Denver today. With this conference being held less than 15 minutes from home, it presented a great opportunity for my first panel speaking engagement. The show kicks off this morning and my presentation on Local Search SEO is slotted for 1:15 PM. I will be explaining [...]
