Types of Web Presence
Any type of business should have some sort of online presence. There are a few main types of presences and depending on your business you may need just one or a combination of two or more. Here is a little about each type of web presence.
Static websites are generally what they sound like – pages that don’t do a whole lot. They are similar to on online brochure in that they offer information, but don’t allow for much interactivity. Occasionally there may be an order page or newsletter sign-up or something to that effect on these pages, but static websites aren’t meant to be updated regularly. Static sites are good for people who want to establish a presence, but need to have face-to-face (or ear-to-ear) interaction with a potential customer.
The opposite of that is dynamic websites. Although, these look similar to static pages, they are updated fairly frequently with new products, articles or the like. Generally, these updates are done on a certain schedule – daily, weekly, etc. Business such as online magazines or shopping sites generally use dynamic sites.
A third type of web presence is a blog. Short for weblogs, this has become an increasingly popular for of web presence over recent years. Many service companies keep a blog that updates potential and current customers of what’s happening in their field. These should be updated fairly frequently as well, similar to the news. If people visit your site for your blog, fresh content keeps them coming back more often.
A final web presence is a third-party service. These are things like having an eBay or Amazon store. While you may not have your own site, people can still find you or buy your products on the web.
Many people will use a combination of these four types of web presence. It depends on your business goals to decide which is right for you.
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