Now that you’ve built a site you have to determine what is its purpose. There are quite a few things your web site can do. It’s up to you to determine the objectives. Here are a few potential objectives your site could have. • Increase awareness of you or your company, including who you are [...]
With the explosion of social networking sites such as Myspace, Facebook LinkedIn and YouTube to name a few, many marketers are wondering about the promotional opportunities that they offered. While many of these sites enjoy large amounts of traffic, it doesn’t necessarily guarantee that you’ll see lots of interest in your site unless you approach [...]
Local Search has been getting a lot of attention recently, but not many companies have been paying attention. Here are some reasons that you should. Nelson/NetRatings MegaPanel hosted a survey where they asked roughly 2,000 random consumers about their online search and shopping. Surprisingly, almost half (49%) performed searches with a geographic modifier. And 86% [...]
Most online marketing plans contain Pay-Per-Click (PPC) advertising. With that in mind, you don’t want to just set a budget, pick some keywords and pay your bill each month. It’s important to look at the ROI of your PPC campaigns. Google Adwords is a great tool that does a lot of the work for you [...]
Any type of business should have some sort of online presence. There are a few main types of presences and depending on your business you may need just one or a combination of two or more. Here is a little about each type of web presence. Static websites are generally what they sound like – [...]
“Marketing” is basically anything you do that promotes your business. This includes things like researching your target audience, buying advertising or offering free samples. Traditional marketing is generally delivered either in person or in print. Online marketing, however, is a little different. It uses networks, interactive media and word of mouth to promote your business. [...]
Many people think of two main goals in their web strategy – traffic generation and then the conversion of that traffic. You should think about these two aspects, but there is more to strategy than that. First you should create a list of specific objectives that are prioritized. Think about your organizations budget, needs and [...]
MSN has announced the launch of a major update to Live Search. They are upgrading the relevancy and coverage as well as making it faster and easier to use according to a blog statement. They are calling this the biggest update since 2005 for MSN Search. MSN has reportedly quadrupled the size of their index [...]
