August, 2007

American Airlines Fights Google Over Keywords

American isn’t thrilled that competitors and travel sites can bid on its company name as a keyword. Though the competitor-keyword argument has been made before, this may be a first where the plaintiff cites online retailers selling competitor wares.
It would appear, if the suit were successful, Coke could sue television stations advertising that 7-11 [...]

Yahoo Local Gets Makeover

Yahoo Local is the latest Yahoo site to get a major makeover, as part of the continued renewal of Yahoo’s portals. It’s a radical change for the established Yahoo property.
As you might expect, the new Yahoo Local is trying to pack in more community features and integrate with Yahoo’s other properties. Upcoming.org, Yahoo’s event planning [...]

Is SEO Friendly CMS Possible?

Although Content Management Systems (CMS) have some great benefits there are certain things to look at from the SEO perspective before implementing one. If your CMS doesn’t generate search engine friendly, as well as user-friendly, web pages, then you stand a chance of losing all of the natural, or organic, search traffic you’ve already built [...]

SES San Jose 2007

This will be my first trip to the Search Engine Strategies show and I am looking forward to meeting some fellow SEM people. I am sure that certain classes and speaker will be very popular and I am looking forward to my first ‘Google Dance’. Here are a few events on the [...]

SMX Local Speaking Engagement

A quick update: I have been selected to participate in a panel discussion here in Denver at an upcoming search engine marketing conference.  The show is Oct 1st and Oct 2, here is a quick look at my panel slot:
SEO Best Practices for Local Search
Optimizing local content requires different approaches and techniques than traditional SEO. [...]