August, 2007
Are Paid Links Evil? - SES San Jose 2007
What Matt Cutts said -
Acceptable paid links need to have clear disclosure to machines or they are in violation to search ranking guidelines.
Google thinks sites like Adbrite, Quigo, IndustryBrains, etc. that do not pass Page Rank standards aren’t valuable.
PPP = Paid Links Passing page rank. The disclosure of Paid or Paid Advertising in a [...]
Dynamic Web Sites SEO - San Jose SES 2007
Large sites with lots of content using a content management or e-commerce platform need to understand how to optimize for the major search engines.
When you begin Dynamic Research Project, here are items to consider:
URL Structure - How bad is it the dynamic site and url structure?
Index Strength - How well is the site indexed in [...]
Converting Visitors Into Buyers - San Jose SES 2007
Nigel Ravenhill, Scanaler, and Bryan Eisenberg, Future Now, provided an entertaining look into “Converting Visitors Into Buyers” at SES San Jose 2007.
Here are a few notes from the session:
The key to conversion is to remove the friction, the true force that causes people to leave your web site.
Build trust and establish credibility with logos, [...]
Podcasts - SES San Jose Day 2
This morning at SES San Jose Day 2, I have learned a little more about Podcasts, making me realize it is probably time to find a client and do some Podcast research. Based on this Podcast session, it seems there will be a huge opportunity over the next few years to capture visitors and [...]
SES San Jose 2007 Day 1
Even though I didn’t land in San Jose until 12:45, I was able to catch two sessions at Day 1 of SES San Jose 2007. The first one focused on “Personalization, User Data, & Search.” It was a panel discussion featuring Jonathan Mendez (OTTO Digital), Richard Zwicky (Enquiste), Dave Davies (Beanstalk Search Engine Positioning), [...]
