Dynamic Web Sites SEO - San Jose SES 2007
Large sites with lots of content using a content management or e-commerce platform need to understand how to optimize for the major search engines.
When you begin Dynamic Research Project, here are items to consider:
- URL Structure - How bad is it the dynamic site and url structure?
- Index Strength - How well is the site indexed in the search engines?
- Current Rankings - What keywords are you currently driving traffic through?
- Spider Activity - How often and deep does the spider go?
- Overcome Issues - Technology, political, or other issues.
What matters?
- Home page titles really do matter. Most often visited and easiest to change.
- Embedded keywords into urls are not that important.
- Add Target Terms to Category pages. Use WordTracker to find Target Terms.
- CMS tools may be hurting your indexing efforts.
- Even with Site Search or Google Webmaster, you need to check indexing statistics.
Here are a couple additional thoughts:
- Use shopping feeds to get more pages in than with Google Site Maps.
- Put 301s in place when you are redesigning your URL’s.
- Watch out for accidental duplicate content.
- URL Rewrite Engine - Using mod rewrite or a web service to convert the static URLs to dynamic web site calls.
- Static Replication - Publish your dynanmic web site into static html on a publishing schedule.
- File Extensions do not matter and “?” does not hurt your rankings.
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