Yahoo Kickstart – Whats The Motivation

When trying to figure out the social network sites, I always ask myself about the ‘motivation’ behind the site.  This motivation factor drives the social network sites, whether the site is focused on being a communication hub for friends (http://www.myspace.com), a business networking platform for new business (http://www.linkedin.com) or a place for college students to [...]

Fantasy Football 2008

It’s that time of year…football season. College football in Colorado kicks off this weekend with University of Colorado vs Colorado State at 10:00 am. The NFL season is wrapping up preseason which means Fantasy Football drafts are being held in sports bars across the country.
Tonight was my fantasy draft, I only participate in [...]

Personal Branding – Whats Your Brand?

In an age where more and more jobs are completed remotely you need to have a great reputation that wins you clients and peers that trust you to do the job. A great solution to creating this reputation is an idea known as personal branding.
Personal branding is the art of influencing how others perceive you. [...]

Duplicate Content – SES San Jose 2007

Here are a few good notes from Shari Thurow from Omni Interactive that were given in the Duplicate Content session, :
Linkage properties of a particular site and page help the search engines detect unique content that is distributed via syndication.
Content Evolution looks at how often the pages change, a low average page mutation is expected [...]

Local Search Marketing, Justin From Local Launch – SES San Jose 2007

Google thinks Local / Mobile is a huge opportunity going forward. There are 2.2 Billion Searches with some form of local intent. In addition, 82% contacted a local business and 61% actually went on to make a purchase.
Justin @ Local Launch shared the number that 93% of all conversions related to local search [...]

Are Paid Links Evil? – SES San Jose 2007

What Matt Cutts said -
Acceptable paid links need to have clear disclosure to machines or they are in violation to search ranking guidelines.
Google thinks sites like Adbrite, Quigo, IndustryBrains, etc. that do not pass Page Rank standards aren’t valuable.
PPP = Paid Links Passing page rank. The disclosure of Paid or Paid Advertising in a [...]

Dynamic Web Sites SEO – San Jose SES 2007

Large sites with lots of content using a content management or e-commerce platform need to understand how to optimize for the major search engines.
When you begin Dynamic Research Project, here are items to consider:

URL Structure – How bad is it the dynamic site and url structure?
Index Strength – How well is the site indexed in [...]

Converting Visitors Into Buyers – San Jose SES 2007

Nigel Ravenhill, Scanaler, and Bryan Eisenberg, Future Now, provided an entertaining look into “Converting Visitors Into Buyers” at SES San Jose 2007.
Here are a few notes from the session:

The key to conversion is to remove the friction, the true force that causes people to leave your web site.
Build trust and establish credibility with logos, [...]

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